THE C-WORD

BBC's Children in Need

Watch your language?

Three-and-a-half-minute BBC TV fundraising video giving major public exposure. And not one mention of the C-word – or the P-word either for that matter– and no account of what is going on:

https://www.youtube.com/watch?v=6LiBh4viulE&feature=share

One-minute radio interview from a different part of the UK for a centre that 'supports children, adults and families', with no mention of conductive or of conductors:

https://www.youtube.com/watch?v=TeJHK_UZBMw

Someone presumably made a decision not to mention what these two services do. Perhaps this was what the two services themselves wanted. Or perhaps it came from Children in Need.

Perhaps there were appeal items featuring other CE services that did mention what they do. Do tell if you know.

Not mentioning conductive/Pető at all: is this good, or bad; a step forward, or a step back?

Does this matter enormously, or not one jot?